Converts prospects into customers.
Analytics Layer simplifies reporting & analytics for stakeholders involved.
- For C-Suite reporting, present the vital Key Performance Indicators that have a direct impact on business.
- For mid-management & analytics team would need a granular view to improve the effectiveness.
Not all metrics are equal. Buzzfeed gives more weightage to share rate as the brand’s focus is to build virality using the content. As you progress with your campaign you will discover metrics which are more important to measure performance.
Next Section: Content Optimization