Content Optimization involves reviewing and optimizing your content based on viewer feedback. The term is also used in the context of optimizing content for search results. Content optimization is an iterative process and enables you to find your audience.
- Relevancy: Viewers will spend more time reading your content only if they find it relevant.
- Discovery: 75% users never scroll past the first page of search results. Your content has to show up in search results for the right set of keywords and phrases.
- Value: Viewers will only share relevant, insightful and entertaining content.
- Trust: It takes time to earn loyalty. Build trust through content that’s objective and doesn’t sound pushy or salesy.
To optimize your content workflow, you need to have checks & balances at each stage. Content audits enable you to iterate and makes changes in real-time. Content audits also enable you to build consistency, clarity, and credibility.